Learn
Explore a topic.
Short, practical sessions with people who do this work. Explore what might work for your business and decide what to do next.
Four Corners Coaching
Build a stronger coaching business.
Practical learning, useful resources and opportunities for independent executive, career and life coaches.
Helping great coaches focus on great coaching.
Practical ways to work on your business
You do not have to follow these in order.
Surgeries
Work on one defined issue.
Six businesses. One specific issue. Bring your real work and work on it with other coaches and someone who does this for a living.
Implementation Groups
Leave with something working.
Around six businesses working together over several sessions to build something they can actually use.
Recently added
A short list of what we have actually published.
Practical sessions
Short sessions for understanding a subject with someone who does this work for a living. They are not courses in how to coach, and they are not Surgeries.
How AI can help grow your coaching business
Online | 60 minutes | £19
Practical ways to use AI to research prospects, improve your marketing, develop content, create proposals, follow up opportunities and reduce administration.
Marketing your coaching business: what actually works?
Online | 60 minutes | £19
PR, email, PPC, LinkedIn or content? Understand the tools available, what they cost and where your time and money might be best spent.
Finding coaching consortia and tendering for work
Online | 60 minutes | £19
Understand where larger coaching opportunities sit, how to find them and what you need to put yourself forward.
Useful right now
A few reports we have already read, and why they may matter if you are building a coaching practice.
The coaching industry · Registration required
Is being a great coach enough to build a successful coaching business?
ICF and PwC · September 2025
ICF’s sixth global study, conducted with PwC, estimates 122,974 coach practitioners worldwide and $5.34 billion in annual coaching revenue, with many coaches already earning from work beyond coaching itself.
Why we picked it. The market is growing, and so is the number of coaches — which makes the business around the craft harder to ignore.
Grow your coaching business · Registration required
What actually makes someone trust an independent coach online?
LinkedIn and Ipsos · June 2025
LinkedIn’s Ipsos survey of 1,500 B2B marketers finds that trust is treated as the foundation of brand success, built more through social proof than through being widely famous.
Why we picked it. It is a useful check on whether coaches are chasing visibility when buyers may be looking for proof they can trust.
Grow your coaching business · Registration required
How do you get onto the shortlist before a coaching buyer needs you?
6sense · November 2025
6sense’s global buyer study finds that most B2B buying groups rank preferred suppliers before they speak to anyone, and that the early favourite still usually wins.
Why we picked it. It is one of the clearer explanations of why waiting for a tender or a warm referral can be too late.
Finding the work can be harder than doing it.
We are building a regularly updated collection of coaching opportunities, associate work, tenders and frameworks worth knowing about.
There is nothing live to list yet. When there is, it will sit here.
Sometimes it's better to get in a room.
Local meet-ups for independent coaches, with drinks, short talks and plenty of time to meet and learn from other people building coaching businesses.
No exhibition stands. No endless presentations. Just useful conversations with people doing the job.
Great coaching is only part of running a coaching business.
Coaches spend much of their working lives helping other people think, develop and perform. The business behind that work asks for a different set of skills.
Four Corners is not a coach-training school, and it is not an accreditation body. It is a practical place for independent coaches who want more of their time on the coaching.
Useful stuff for independent coaches.
New reading, sessions, Surgeries, Implementation Groups and opportunities — when there is something worth sending.